Private journal

Founding pilot: Black Crown Social
Marine veteran-ownedMy Lounge Journal
A premium private journal and lounge community platform for cigar lovers, whiskey explorers, and the rooms that bring them together.
Built for the lounge era
Your humidor, your palate, your people.
My Lounge Journal gives members a refined place to remember what they smoked, what they paired, what they loved, and who they met, while giving lounges a privacy-conscious way to build community around the experiences already happening in the room.
For members
A personal cigar and whiskey companion.
Keep every note private until you decide what belongs in your profile or community presence.
Palate tracking
Turn scattered notes into a clearer palate profile.
My Lounge Journal helps members recognize favorite strengths, flavor families, brands, pairings, and repeat-worthy experiences over time.Cigar 101
Make the lounge feel welcoming to every level.
Guided learning gives new members confidence around cuts, storage, etiquette, flavor, construction, and pairing basics.
My profile & My Locker
Your own collection, close at hand.
My Locker gives members a private place to add and manage their personal cigar inventory stored at lounges they belong to. Keep track of your own collection alongside your profile, preferences, and journal snapshot, so your next visit starts with knowing what you already have waiting.
Inside the app
A closer look at the lounge experience.
Explore the dashboard, lounge tools, personalized guidance, and member features.

A dashboard built for the lounge
Owner controls sit alongside quick access to the journal, humidor, palate profile, saved items, social features, cigar discovery, and recent activity.

Ask the Sommelier
Members can narrow recommendations by drink pairing, staff picks, something new, available time, or a surprise suggestion.

Lounge profiles and owner tools
A lounge profile brings its story, humidor, events, and member access tools together in one place.

Recommendations with a reason
My Palate Profile highlights close matches and explains how strength, wrapper, origin, and past favorites shape each suggestion.
Privacy controls
Community without giving up your journal.
Member profiles, directory presence, favorites, and journal statistics can be controlled separately. Personal tasting notes, photos, exact journal dates, and identity-linked ratings stay private unless a member chooses otherwise.
Member profiles with privacy controls
Lounge-specific community settings
Favorite cigar and pairing highlights
Opt-in sharing for aggregated lounge trends
Cigar 101
Confidence for new enthusiasts. Depth for regulars.
Cigar 101 helps members learn the language of the lounge without feeling behind: strength, wrapper, vitola, cut, draw, storage, etiquette, tasting, and pairing basics.
My Palate Profile
Recommendations get better as the journal grows.
The more a member records, the more the app can surface favorite profiles, high-confidence pairings, and the cigars worth returning to on the next visit.
Founding pilot lounge
Launching with Black Crown Social.
Black Crown Social anchors the first experience: a premium community lounge model where member privacy, cigar discovery, whiskey pairings, and local culture come together in one polished platform.
For lounge owners
Bring your lounge onto the platform.
My Lounge Journal gives lounges a modern member experience without asking members to surrender the privacy of their personal journal. Owners and managers can apply now to be considered for onboarding.
Turn your inventory into their next discovery.
Pick My Stick makes choosing a cigar an experience. The cigar randomizer draws from your lounge's available humidor inventory, with strength and size filters to help members discover something new on your shelves and find their next purchase.
Give members a reason to come back.
Promote your lounge's events, tastings, and special gatherings in one community space. Keep your calendar in front of members and turn their next visit into something to look forward to.
Put the right update in their hands.
Schedule push notifications for promotions, upcoming events, new arrivals, and inventory highlights. Reach members who have enabled notifications with timely updates that bring attention back to your lounge.

Lounge owner pricing
Simple pricing for early lounge partners.
Basic lounge subscriptions are $99 per month. The standard $495 setup fee is waived for Charter 25 lounges, the first 25 lounges accepted onto My Lounge Journal.
- Basic lounge subscription
- $99/month
- Standard setup fee
- $495
- Charter 25 offer
- Setup fee waived for the first 25 lounges
Lounge applications
Submit your lounge for review.
Send a quick application with the details we need to start an onboarding conversation for your lounge.
- Lounge name, location, and contact information
- Website, social profile, or other public lounge presence
- A short note about your members, humidor, and community goals
Web app access
Use My Lounge Journal from your phone today.
Open the web app directly, then add it to your phone's Home Screen for the app-style experience while Google Play review is in progress.